If you don’t have readers interested in your posts then your blog isn’t successful.
Posts or articles that earn the most shares or comments whether negative or positive are a good sign that you are attracting readership.
How hard can it be to write an engaging blog post? Even among experienced bloggers, writing an effective post is no piece of cake. I personally strive to write posts that are not only SEO friendly, but more importantly, are original, engaging and add value to my readers. But it is easier said than done.
A real purpose for writing engaging posts is to attract new readers and to earn the loyalty of those who frequent your site. In this article, I will share ten surefire ways to writing engaging blog posts.
1. Write like it is for a specific person.
Your readers will stay engaged if they can feel that your post is meant for them. To do this, imagine writing to someone close to you. You’d use words that are easy to understand rather than smart words to impress.
2. Talk naturally.
While it is good that your content is SEO-optimized, your priority should be to write an easy-to-understand post that your target audience can relate to.
3. Be unique.
While it is nothing special to write a post about a topic already being discussed by other bloggers, there are still ways you can make your content unique. You could cite your personal experience, use an analogy, research deeper into the topic, or add authoritative comments. Also, don’t forget to make your content information rich, concise and simple.
4. Make your post reader friendly.
Imagine reading a post with long lines of paragraphs, no subheadings and no images. You’ll most probably just skim over that or just jump to its conclusion.
Bullets, subheadings and relevant pictures make your posts engaging and easy to digest.
5. Make every word count.
When writing for readers with an attention span shorter than that of a gold fish, based on a Microsoft study, you’d better make your every word count.
That means no ‘duh’ ideas such as:
- If you are feeling tired, you might need a rest.
- If your baby is acting up it means it needs you.
Those are classic examples of fillers or sentences that do not add value to your readers and should therefore not be in your post.
6. Back up with facts.
While filler words are a no-go for an effective blog post, so are broad or sweeping statements or generalizations that you don’t back up or support with credible facts. If not citing a firsthand experience, make sure all your figures or claims come from reliable sources, or your blog post could be easily dismissed or your site questioned altogether.
7. Use simple and short sentences.
Short sentences and paragraphs are easy to understand. Also, with short sentences, you are less likely to commit grammatical errors.
If you are familiar with Yoast, it is an SEO plugin that considers sentences with more than 20 words to be lengthy. When necessary, you can still have sentences longer than 20 words. However, Yoast recommends that you limit those sentences to only 25 percent of your overall content.
8. Use transition words.
Short sentences make transition words very useful. Words like ‘also’, ‘moreover’, ‘because,’ and many others would connect your sentences to make for a smoother flow of ideas. Transition words will prepare your readers to your next thought.
Using the correct transition word is important. To present additional information, you could use ‘also’, ‘moreover’, ‘furthermore’ or ‘additionally.’ To express contrasting ideas, using ‘while’ or ‘either’ is normal and expected. To present a conclusion, ‘hence’ and ‘therefore’ are commonly used.
9. Make a powerful introduction.
Start off with a question or a short but factual statement that will challenge and entice your readers to continue reading. Remember that first impressions last, so make your introduction count.
10. Write a punchy conclusion.
Equally important is your conclusion. While everything you might say is important, your reader would most likely just remember your concluding remarks. Most bloggers usually write a conclusion that summarizes the entire idea of their post. This can be a bit boring because it’s like repeating what you already said in the body.
A good conclusion has an effective call-to-action statement. Like if you got your points, what can they do now?
Another way to make your conclusion punchy is to leave a thought-provoking question or a strong statement for your readers to ponder on.
Whether you are just a beginner or are already an experienced blogger, you can write engaging and powerful posts with the tips I just mentioned. After all, what is the point of writing a blog that readers won’t like and remember.