With thousands of blog posts published daily, it’s becoming increasingly challenging to get readership for your content. There are many factors that affect how people would consider your blog such as where it is posted, the number of active audience you have, and most importantly and perhaps often neglected, the kind of title it has.
Great titles will sell your content. Titles are the ones that prospective readers will see first both in social media and search engines. No matter how awesome your content is, your reader will immediately judge it based on your title.
When I just started blogging, I read a good deal of materials that teach me how to craft an attractive blog title and I thought it would be good to share them to you.
Step by Step Guide in Making a Blog Title
1. Start with a draft.
Before coming up with the perfect title, begin with a draft that will serve as your working title or guide in creating the content. Normally, I write a short draft title as soon as an interesting topic comes to my mind, lest I forget about it. A draft title, while it is not perfect and finalized, it needs to be very specific as it is the determining factor for your content
2. Make your title engaging.
Your title should be intriguing enough to make your reader want to click on it whether they see it popping on social media or in search engine results. However, intriguing doesn’t mean deceptive. It is important for the title to set the right expectations and your content should always convey the information that your title presents. If your readers think that this is not the case, you may lose potential blog followers.
Apart from intriguing, a good blog title is also actionable. This means that it will give the reader an impression that they will learn something from your content. Take for instance the title of this post which starts with “How to …” Starting with that phrase will let my readers immediately know what I am trying to present in the content.
3. Get to the details.
The following components in your blog title matter, so it would be good to spend time in deciding the right word to use. Look at some examples below:
How to Write a Captivating Blog Title:
5 Interesting Facts about Babies Every Mom Should Know
20 Unbelievable Machines You Don’t Know Actually Exist
- Adjectives – When you have a chance, use interesting adjectives in the title, just like in the samples I made.
- Noun – Avoid using the word “thing” in the title as it is too broad and vague. The more specific you are, the better. This especially useful when making a list post. Some of the nouns that you can use to replace the word “thing” include: facts, ideas, secrets, tips, tricks, ways, lessons and reasons.
- Trigger words – I frequently use the trigger word ‘how’ in my titles if the content is about tips or procedures in doing something. Other trigger words you may use are when, why and what. For the readers, the trigger words will depict a valuable promise that they can get in the content.
- Number – You can use either a trigger word or a number, but it can be awkward to use both.
4. Keep the title short.
There is no standard rule as to how short is a short blog title because ultimately, it depends on the message that you want to express. Keep your blog title short so that your reader will easily remember it. Most importantly, you don’t want your title to be cut off as it appears in the search engine results. Google sets the limit at a 70-character display per title tag. If you go past that, readers won’t be able to read your blog’s full title.
5. Include a keyword but don’t overdo it.
While it is good to include relevant keywords in the title, the goal is to make the title comprehensible and engaging. Keywords in the title can help you rank higher in search engines. However, overdoing it can negatively affect the overall impact of the title to the reader.
When searching for the right keyword to use in your title, there are popular tools that you could use for this purpose. One option is the Google AdWords Keyword Tool which helps you identify the volume of searches for search terms that may be relevant to your content.
Coming up with an awesome title can be challenging but it is something that bloggers like you and me should consider of utmost importance. An engaging title plus good content will help you earn the trust of your readers and gain followers.