Do you know why your CTR on search engine and social media sucks?
The reason is your headlines.
The very first thing of your blog post your audience sees is the headline. And, you have to make it maximum attractive to woo your audience into reading the complete content.
You may say. Ugyen, I know it! Still, I can’t implement what you are saying here.
Don’t worry! I have got a few tips for you.
How to Write Headlines that Woo Your Audience?
I know you are impatient to get yourself immersed into the headline tips. So, here they come.
1. Watch the Number of Words and Characters
You must count the numbers and characters of your headline. Do you know why? The primary reason being, people don’t like lengthy headlines. The ideal length of a perfect title is 6-8 words.
Why did I ask you to count the number of characters? You know search engines can’t display a long headline. If you want to bring organic traffic, you must keep the characters below 65 characters.
Only two out of ten people read pass your title. Means you need to make the title as much attractive as you can in order to increase the percentage.
2. Evoke Curiosity
Curiosity is the secret sauce of a successful headline. If you add it in the right amount, you will get tons of people flooding to your blog.
How exactly can you evoke curiosity with headline? Let me tell you two examples.
5 Reasons Why You shouldn’t Blog.
Why I Rejected a Million Dollar Offer for My Blog?
These just came to my mind now. You can create excellent and appealing headlines by giving it enough thinking.
3. Use Numbers
Trust me. Numbers are bumper elements in headlines.
I know you have read tons of articles with headlines including a number in the beginning. Exactly one year ago, I did a small study on the influence of numbers in the headlines, using online resources.
I found out that odd numbers do the best. And, a lot of people recommend using obscure numbers (not rounded figures like 5, 10, 15, etc.).
You must use the digits, not the words (9 tips, not nine tips).
4. Use Power Words
I said it in the past and I will say it again.
Power words can do wonders!
You may not know what a power word is, right? Simply put, it is a word that depicts a strong emotion. English is a language rich of words. So, you won’t find it difficult to find them
If you do, you must check Jon Morrow’s post. He has included 300+ words in it.
Here’s an example headline.
How 9-to-5 is Fooling You?
5. Bust the Myths
Every field has myths. People believe in something that doesn’t really matter. You can bust such myths in the headlines to get good click through rate.
Let me give you an example.
You don’t Need Backlinks to Get Tons of Traffic, Here’s Why
Almost every blogger knows the importance of backlinks. They work as votes to get our site into higher SERP positions.
Hence the headline came to bloggers as a shocking revelation. And, they will read the rest of the post to find out how to increase traffic without backlinks. You must bear in the mind that the title should be justified with the content.
6. Adapt Pop Culture
I am not being specific with the word pop culture. What I meant is you can mention renowned people (mostly pop stars, singers, movie actors, etc.) in your title.
But you have to ensure that your target audience knows the person you choose. (Have a look at your Analytics dashboard to find the percent of visitors from different countries).
9 Blogging Lessons from Ed Sheeran’s Shape of You
The heading given above is an example. You have to be creative. And, you need to put your best in the article.
7. Use Negativity to Up Your Traffic
Admit it. Negativity dominates our mind. That’s why we don’t find it difficult to remember a negative thing one did to us than every positive.
You can use this human psychology in your blog post. The Verge has used this methodology well in one of their articles.
They didn’t even give what the post is all about. Still, almost 80% of people will open up the article and start reading it.
Ankit Singla’s blog about How to be an Unpopular Blogger is one of the examples as well.
8. Brainstorm Multiple Headline Ideas
You have already read it. On average, only 20% of people who read your title go beyond.
Means, you spend your whole time for that 20%. I am not saying it shouldn’t be done. But you have to take care of the remaining huge chunk as well.
I always write the exact headlines after the content (of course, I set a rough title in my mind). If you follow the same, you can dedicate one extra day to find the best title. List out 10, and set it aside. After a few hours (7-8), come back and pick the perfect one.
During my research, I have found some blog posts with readymade title formats. Yeah, you can follow them. But if you are willing to spend some time, you can come up with your own personalized and effective formats.
So, what do you think? Do you have any headline hacks? Have you ever experiment with any of the tips given above?
The comment field is waiting for you. Why don’t you scroll down and scribble your thoughts there?